It comes in three colours - silver, grey and a new gold colour - and two storage sizes - 64GB and 256GB. When Tim Cook hits the stage, we will get more details.
The iPhone X is expected to cost about $US1,000, a pricey psychological threshold for consumers that Apple will try to overcome with augmented reality features and other new technology.
Apple initially marketed the Watch as a luxury item, but it has focused more on health and fitness recently.
CEO Tim Cook launched the much-awaited iPhone X, and called it "the biggest leap forward since the original iPhone". So far, though, it's mostly been an accessory to the iPhone. Think of it like a mini-intranet that walks around with you: your phone talking to your watch, which is sending information to the small pods in your ears, all tethered to the same storage vault.
The iPhone 8 and iPhone 8 Plus have new cameras, sensors, and software, and can also shoot 4K video at 60FPS and 1080p video at 240FPS. The new phones come out on September 22.
The prices are $699 for the 8, $799 for the Plus, and $999 for the X. The 8 and 8 Plus ship on September 22, and the X ships on November 3. We break down why its new watches pose a threat to Fitbit, which announced its new upcoming Ionic watch last month. The key feature in this new update is that the watch will include cellular functions built in.
Apple says it'll be the same size as Series 2.
Apple has announced the iPhone 8 and iPhone 8 Plus at the company's annual fall event in Cupertino, California. That will make it easier for Apple to create several different pricing tiers, with the oldest model possibly becoming available for free with a wireless contract.
No other device in our time has become as powerful as the iPhone, Cook noted, and it's completely true. Fancy. And it will, undoubtedly carry a hefty price tag - one rumored to be upwards of $1,000.
Usually the iPhone releases a new design one year and the next release a slight upgrade to latest model, therefore this year we should only be treated to an iPhone 7S and 7S Plus. Series 1 is now priced at $249. They will be available for pre-order on September 15 and in shops from September 22.
Having unveiled its smart speaker, HomePod, earlier in June during the World Wide Developer's Conference, Apple is likely to give the precise date when the Siri-powered device will be shipping.
Last but not least, it's also turned its hand to telly sets, and is bringing out a 4K high definition Apple TV. Netflix and Amazon Prime 4K videos are coming to Apple TV as well. Cook also introduced the new Apple TV 4K, created to deliver a stunning cinematic experience at home.