It's not a feature that is limited to the new Fire TV, though, as it will be be coming to older devices too. With their newest addition, Echo Show, it tries to elevate the smart speaker with visual "answers".
The new products launched on Wednesday expands the roster enough to fill out a baseball team, or more.
"Routines let you control multiple devices and actions with a single voice command - for example, simply say, 'Alexa, good morning, ' and the device will turn on the lights, start your coffee pot, and read the day's forecast", reads the press release. In a statement, Amazon claims they were not made aware of the impending cut off, and that there is no technical reason for the service to be terminated.
The raw specs of the new Fire TV include a 1.5GHz quad-core processor, 2GB of RAM (double that of the Fire TV Stick), and 8GB of built-in storage. It will cost $69 and supports 4k and HDR formats. Amazon just dropped the price of 4K movies sold through the Amazon Video store. Amazon is also offering the Alexa-enabled voice remote along with the Fire TV dongle. What that means is that it should make it easier to take control of all of the connected kit in your home. Add to this 60fps image quality and the inclusion of Dolby Atmos and you have a box that complements 4K TVs. Yes, it's a smart speaker, but the big win here is that it's also a hub for easily setting up smart devices including lights and locks. It works with ZigBee products, and consumers will receive a Philips Hue smart lightbulb with the purchase of an Echo Plus while supplies last. It's small and circular, but has a little 2.5-inch display and camera on its top.
Amazon is also bringing Alexa to BMWs starting next year, letting drivers play music, pull up weather and run other features all directly through the car's console.
It will cost £90/$100/100 euros - making it about 40% cheaper than the previous version, as well as undercutting the £129 Google Home. The WSJ suggests it could be used as an intercom between Echo devices, which would put that whole lucrative walkie-talkie market out of business overnight. Trivial Pursuit will be one of the first to link into the new device, which is launching later this year, which is launching as two-pack for $19.99. These are small $19.99 buttons that you can use to trigger Alexa or to connect with the Echo.