Last year's Prime Day hit $525 million in sales, surpassing both Black Friday and Cyber Monday. For Amazon, it's been even more successful. There will be "hundreds of thousands of deals", according to the company.
You must be an Amazon Prime member to get the deals on July 10-11. In India, the Amazon Prime membership costs Rs 499 annually. If the deal you wanted is claimed before you can get to it, don't give up. If you already have it, you may need to update it before you see the giveaway options.
Prime Day has also become a great day to buy appliances, but not on Amazon. There you'll a variety of items being given away. "We also advise that you download the Amazon app to keep track of the deals", said Jim Wilcox, Electronics Editor for Consumer Reports. Amazon says new deals will be offered every five minutes.
"eBags is the go-to source for school backpacks and has the largest collection of travel goods and accessories on the web", said Mike Edwards, eBags CEO.
The Echo Dot, which is a smaller version of the Echo (with a less powerful speaker) is also available for its lowest price ever, at a mere $35.
Just paste in a link to a product and CamelCamelCamel will show you all the data it has on previous prices. The giant online sale-a-than has indeed become "a thing", and it has spurred on an all-out race for shoppers' dollars, with a host of other retailers hopping on the bandwagon-often with sales that start before Prime Day itself. Target, Best Buy, Dell and Kohl's are few of the stores with competing sales.
Throughout the day there will be two types of deals.
So is it worth your while if you're in the market to upgrade your tech?
"You can nearly think of it as the new Black Friday because it's six months from the Christmas shopping season", said Dr. Audrey Guskey, a marketing professor at Duquesne University. You can simply cancel your subscription before the 30-day trial is over, but make sure you mark your calendar to cancel the membership, if you don't want to pay for it.