Jaguar chose to take a different approach for the E-Pace, which was launched - literally - with the world's longest barrel roll for a production vehicle.
Specifically, Grant and Jaguar set the record for the "Furthest Barrel Roll in a Production Vehicle", since this is the only production auto to attempt this feat.
Smaller than the F-PACE, which was voted 2017 World Car of the Year, the new Jaguar E-PACE promises a driving experience that's even closer to that of a sports car, while retaining all the practicality of a real SUV.
With a starting price of $38,600, the 2018 Jaguar E-Pace is substantially more expensive than existing entries in the segment, with most priced around $33,000. "Congratulations to Terry and Jaguar for setting another epic Guinness World Records title".
But E-PACE is a departure from traditional Jags as well.
According to Jaguar, this feat demonstrates the "agility, precision and performance" of the newest SUV.
Inside the cabin, the dashboard of the E-Pace is futuristic, the driver can specify a 12.3-inch TFT digital instrument panel and a head-up display, while there is a centrally mounted 10.2-inch touchscreen infotainment system as standard on all models.
Confirmed for an on-sale date sometime in the second quarter of 2018, Jaguar Australia has announced that pricing for the E-PACE will kick off at $48,000 (plus ORCs) and stretch to $85,000.
The new E-Pace follows in the footsteps of the larger F-Pace, which was Jaguar's first-ever SUV. Interior touches include extensive connectivity featuring 4G Wi-Fi for up to eight devices and four available USB ports. Jaguar estimates a 0-60 time of 5.9 seconds for the more powerful model and 6.6 seconds for the standard version.
Excitingly, there's an option for Jaguar's new Active Driveline system, which is an all-wheel-drive outfit that can adapt to a "rear-wheel-drive character".
And the E-Pace - which has been tested in the toughest climates in the world - could be the best yet. Jaguar has tuned the chassis, along with the four-wheel-drive control system and Adaptive Dynamics dampers, for a sporty on-road drive.
Lane-keeping assistance, driver fatigue detection, traffic-sign recognition, autonomous emergency braking, blind-spot warning and a system that detects oncoming traffic when pulling out of junctions are among the available safety systems, while a bonnet airbag will help protect pedestrians should the worst happen.
Pricing starts at $38,600 and runs up to $53,550 for the First Edition model, a loaded version only available during the first year the vehicle is on sale. The advanced display can project up to 66 per cent more information onto the windscreen using large, full-colour graphics with enhanced clarity.
Among the options list is an outdoor activity key, which is basically a water and shock-proof transponder allowing vehicle access after energetic outings while leaving the main key locked in the vehicle.
The E-Pace comes with cruise control, power features, and Bluetooth with audio streaming.