But apps built with Apple's impressive new ARKit augmented reality platform - announced Monday at the company's 2017 Worldwide Developers Conference (WWDC) - won't necessarily work with your existing Apple phone or tablet. Apple's device also offers news updates, weather forecasts, and the ability to control connected home electronics, but the company is taking a "music first" approach. Apple has also integrated Siri with the new payments service.
Apple's move follows a lawsuit filed by a family in December, 2016, after their five-year-old daughter was killed by a distracted driver allegedly using the FaceTime video chat feature. These giants are battling over still-emerging fields that are expected to turn into technological gold mines, much the way personal computers and smartphones became moneymaking machines in previous decades.
About halfway through Apple's more than two-hour product demonstration on Monday was a moment that wouldn't have raised the heart rates of die-hard technologists but may be the most significant of the announcements Apple made.
Apps like MyFitnessPal offer HealthKit integration, but you're still using a standalone app and giving your nutritional information to yet another company.
The HomePod is expected to ship in December to the USA, U.K., and Australia.
However, Google announced at I/O, its Project Treble initiative, which is meant to make Android update times more efficient for OEMs, by separating stock Android updates from customizations released by manufacturers. Many concepts imagined the iPad with support for more than one user, but ultimately the feature didn't make the cut.
But it is fresh revenue that's more in Apple's control than iPhones sales in China or the Apple Watch catching on with the masses.
Although the smart speaker market is dominated by Amazon and Google, Apple appears to have set its sights on other players in the speaker market. For HomePod it's Siri, and for Amazon Echo it's Alexa.
Siri, meanwhile, is getting a new voice. Apple has added a new Do Not Disturb While Driving mode to iOS 11. Another Safari feature will stop video from automatically playing on websites. It will not actually block ads, though. Apple's latest hardware doesn't yet support the technology, however, so players need to wait a bit longer for a more realistic version of Pokémon Go.
Messages gets several new features including a new App Drawer which contains the new Apple Pay feature for paying contacts via iMessage as well as Stickers and lots more.
Passengers who are not driving can disable the feature, which will be part of Apple's iOS 11 operating software.