Apple Reorients Strategy to Rejuvenate its iPad Product Line

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But the smaller iPad Pro, the company said, has become a customer favourite.

The screen is the highlight of the new iPad.

Much like reviews of the high-end iPads that preceded them, reviews for Apple Inc.'s (AAPL) new 10.5-inch and 12.9-inch iPad Pros drive home how Apple's mobile hardware engineering is still as good as it gets. This new variant features a 10.5-inch display, putting it between the big 12.9-inch iPad Pro and the smaller 9.7-inch model. And if you aren't picking one up, does the price have anything to do with that decision? First, there's a new Mac-like Dock, with the option for adding multiple shortcuts to apps, along with a trio of apps the iPad predicts you'll use.

Starting from the small stuff, we're now up to WatchOS 4 for the Apple Watch, which brings updates like a Siri Watchface, which keeps things like reminders front and centre, and some updates on the fitness tracking side of things, reinforcing Apple's commitment to the idea that the smartwatch is mainly a fitness device.

Multitasking has also been given an important upgrade in iOS 11.

Before we look at the pros and cons of the new iPad Pro, context is important. In fact, it isn't, as far as actual device dimensions go. It's also only an ounce or so heavier than the iPad Pro 9.7 (1.03 lbs. versus 0.96 lbs.).

The one worry with this new design would be accidental touchscreen activation, but Apple's palm-rejection technology does an excellent job of judging what's purposeful from accidental. The A10X Fusion found inside the latest iPad Pro models do deserve that merit.

The iPad Pro is a more frequent companion when I'm working in town at client offices or in cafes. To my surprise the iPad Pro will fit into the Sleeve even with the keyboard on. Given how Apple is positioning the iPad Pro as the tablet that replaces your PC, it definitely needs the power to meet those needs.

Are you looking forward to upgrade/get hold of iPad Pro anytime soon? If you're just streaming Stan and Netflix, checking Facebook and Email the web - you're really best off with the standard iPad, saving hundreds of dollars. To geek out just a hair, it adjusts the refresh rate of the screen between 24Hz and 120Hz on the fly. The screen itself might seem like a half step up from the 9.7-inch model. Comment what you think of Apple's new 10.5-inch iPad Pro. With the upcoming iOS 11 update this fall, the iPad will see improvements like drag and drop functionality and centralized file storage apps meant to make the tablet more viable as a primary work computer.

On the outside, we still have basically the same iPad, though this time - depending from where you're viewing it from - it's either upsized from the garden-variety 9.7-inch iPad or a toned-down original 12.9-inch iPad Pro.