The launch of these stores also coincides with the expansion of Mi Homes in China, where the company is looking to open 200 stores this year to recapture the top spot which it has lost to the likes of Oppo and Vivo. In the upcoming stores, Xiaomi will include "Experience Zone", but as of now, in the Bengaluru store, you can only find products which are sold in India. It was rated as the #1 app on Google Play Store shopping category during MFF 2017.
The India Mi Home will open to public starting 20 May from 9:00 AM IST onwards.
Jain claimed that the stores won't ever be out of stock, but if that happened, the visiting customers would be given a code to buy the product online.
The Mi Home had the Xiaomi Redmi Note 4, Redmi 3s, Redmi 4A, and the accessories like headphones, earphones, power banks, VR headsets, Mi Band 2, and even the Mi Air Purifier 2 and it will be the entire list of products that are officially launched in the country.
Watch this space for latest news on Xiaomi, as the company has promised there will two more big announcements slated this month, one is new Redmi variant launch and another is still yet to be ascertained.
Mi Home stores will allow Xiaomi in India to extend the success of its online Mi.com store to offline retail. With over 70 such stores in China already, this will be the first store in India. While Bengaluru is the first, Xiaomi has stated that the company has plans to open almost 100 more Mi Stores in metro cities such as Delhi, Mumbai, Hyderabad, and Chennai by 2019.
In a bid to reach out to its customers directly, Chinese smartphone maker Xiaomi on Thursday unveiled its first offline store in India named "Mi Home".
This means it will also showcase products that aren't being sold in India, though the company has not specified which products will be displayed.
Xiaomi today inaugurated its first retail store in India. The Mi Home and Mi.com/in will further ensure Xiaomi maintains its affordable pricing formula across the board by reducing distribution and intermediary costs associated with traditional brick and mortar (as well as online) stores. The company will launch the Redmi 4 in India on May 16, so it is expected that the Mi Home would be among the first few stores in India where buyers would be able to experience the phone in person.